Do you help nonprofits plan engaging social media campaigns like influencer campaigns? Consider sponsoring this fundraising idea!
Partnering with an influencer can allow your nonprofit to:
Influencer campaigns are especially effective if your nonprofit is looking to get in touch with a younger audience, since these potential supporters are most active on social media platforms.
Social media influencers can range widely when it comes to their reach. Influencer tiers include:
Remember: a large following doesn’t always equate to a high level of engagement. Often, nano and microinfluencers have strong relationships with their followers because they can actually respond to and engage with individual comments. Higher-tier influencers have so many followers that individual interactions are less common.
When it comes to choosing an influencer, affinity should play a major role as well. Engaging a nanoinfluencer with 3,000 Instagram followers who has a strong personal connection to your mission can be more impactful than working with a macroinfluencer who doesn’t have as much of a personal tie to your cause.
Nano and microinfluencers also tend to be much easier to get in touch with than macro and mega influencers. They’re more likely to respond to an Instagram, TikTok, or Twitter direct message than a major celebrity who may receive thousands of messages per day.
Within each influencer tier are individuals from a variety of backgrounds who create content focused on different niche interest areas. Some common niches include:
When your influencer’s niche aligns with your nonprofit’s mission, you can more easily reach an audience that’s already interested in your cause area.
Let’s say you’ve found a potential influencer to help promote your nonprofit online, but you aren’t sure whether they’re the right fit for your campaign. Look for the following characteristics to determine if you’ve found the right influencer:
You can also look for potential partners who have supported other nonprofit causes in the past. These individuals will be more familiar with working with nonprofits and may be more receptive to your request.
It might feel daunting to figure out how to wade through millions of social media profiles to find the right influencer for your fundraising or marketing campaign. Use these tools and strategies to narrow down your search:
When you connect with a potential influencer, make sure to clearly explain your nonprofit’s mission, the goal of your campaign, and how influencers can help. Describe why you think their unique platform and audience will be a natural fit for your campaign.
It’s important to promote a positive relationship with your influencers to ensure your campaign is successful and that influencers feel supported and appreciated. Use these best practices to manage influencer relationships effectively:
Besides just asking your influencer to share information about your organization, you can also ask if they’d be interested in offering a special opportunity for one lucky winner. For example, perhaps you can ask your influencer to create a personalized video message for the top donor to your online campaign.
Here are a few other creative ways to leverage your influencer’s reach and status: