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4 Steps to Plan Your Soda Sale Fundraiser

This fundraising idea is very simple to execute, but it requires careful planning and budgeting upfront. Carefully follow these steps to plan your soda sale fundraiser:

Step 1: Create a budget.

Decide how much funding your organization will be willing and able to allocate towards stocking inventory for the fundraiser. Then, determine how much you’ll need to meet your fundraising goals. It can also help to understand the minimum you’ll need to make for the fundraiser to be considered profitable.

Step 2: Gather inventory.

Next, use your spending budget to purchase inventory. For the best deals, consider buying the soda wholesale or from a wholesale retailer like Costco or Sam’s Club. If possible, you might work with your supplier to obtain a discount or pursue sponsorships with local businesses to offset these costs.

Step 3: Sell the soda.

Develop a pricing structure for the campaign and print flyers or catalogs that list each item and its cost. Create sign-up sheets for volunteers to use when selling. These sign-up sheets should request the following information:

  • The buyer’s first and last name
  • Their address and/or contact information
  • The items they want to purchase
  • The quantity of each item
  • The total agreed-upon price

Step 4: Deliver the product.

Last, deliver the soda to each customer. Confirm that their order is correct, they’ve paid in full, and they are satisfied with the final product. Once all payments are in and the fundraiser ends, remember to total up sales vs. cost to determine your profits.

Tips to Maximize Your Fundraising Success

While this fundraising idea is a simple, low-effort way to raise money, there are a few things your organization can do to skyrocket its fundraising revenue during the soda sale. If possible, work some of these tips into your planning process:

  • Market the sale ahead of time. To save your volunteers time explaining the fundraiser and making a sales pitch to all of their family and friends, make sure to heavily promote the sale before and during the fundraising process. Then, encourage volunteers to post or forward your promotions on their social media pages to engage their friends and families.
  • Give supporters plenty of time to order. Make sure your selling period lasts long enough for participants or volunteers to get the word out, collect orders, and submit their sign-up sheets. Customers may need time to figure out which sodas they want to purchase and communicate their preferences to the volunteer.
  • Cap off the sale with an event. Make distributing orders fun by giving out cases of soda at a fun event like a fall festival or summer carnival. You can also invite supporters who didn’t make a purchase by selling them tickets. Just make sure that those who purchased soda but can’t attend in person still receive their orders.
  • Offer bundles or special deals. To motivate your supporters to purchase more soda, create special, discounted bundles of soda. You might also offer a percentage off of a certain brand of soda, for a holiday, or to celebrate one of your organization’s accomplishments (like your sports team winning a game).

Other Product-Sale Fundraising Idea

If your target audience might not enjoy soda (or you want to pair your soda fundraiser with other products), consider selling these items:

  • Baked goods
  • Popcorn
  • Cookie dough
  • Specialty coffees and/or teas
  • Flower bulbs or seeds
  • Chocolates 
  • Coupon booklets
  • Calendars 
  • Candles or soap
  • Branded merchandise
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