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Text-to-Give: FAQ

Is Text-to-Give Secure?

As with all of your donation methods, you want to make sure you are using a reliable payment processor for your mobile donation form. For text-to-give, as long as you choose a PCI-compliant text-to-give provider, your information will be protected. It’s a good idea to find a provider that also uses authentication and tokenization to protect important donor info.

How Much Does Text-to-Give Cost?

The cost varies per platform and to get the most bang for your buck you’ll want to choose a platform that gives you unlimited texts and text-to-give keywords without charging your mobile carrier fees. Most platforms charge you a flat fee amount in addition to the credit card’s fixed processing rate. 

How Much Do Supporters Donate with Text-to-Give?

A common misconception is that text donations are typically small. Not only can they be substantial, but text-to-give enables easy setup for future recurring donations. According to Nonprofit Source, the average donation size for text-to-donate campaigns is $107. 

How Do You Promote a Text-to-Give Campaign?

For the best results, incorporate your text-to-give campaign in all your communications. Share your number and text-to-give keyword in social media posts, in your email signature, and even in direct mail.

How Text-to-Give Works

For both nonprofits and donors, there are several steps that need to be followed in order to set up text-to-give and successfully submit donations: 

    1. Set up text-to-give with a software provider. Find a text-to-give platform that has the features your nonprofit needs while keeping your donors’ information secure.
    2. Receive a unique number or shortcode. Your software provider will give your organization a number that donors can text. You’ll need to select a keyword so that your provider knows that those donations are for your specific text-to-give campaign and not for another organization or campaign.
    3. Promote your campaign. Once you’re set up, you’ll need to promote your text-to-give campaign to donors. Share your organization’s number and keyword on different channels to reach all of your donors.
    4. Have donors text the nonprofit’s phone number. Donors will text the pre-selected keyword to your organization’s phone number. If you pick more intuitive and advanced software, it will still accept the donation even if there’s a typo.
    5. Follow the link. Within a few seconds, your donor will receive a confirmation text with a link. They will need to click it and select their preferred donation amount. First-time donors will need to fill out a short donation form with their payment information. 
    6. Press send to donate! Clicking on “donate” in the text message will take your donors to a pre-written email or message that authenticates the transaction. Once they click “send,” their donation will be submitted. 

These steps will make it easy for you and your donors to navigate text-to-give for the first time. With this simple process, you’ll be seeing success in no time! 

Additional Resources to Get Started with Text-to-Give