A bird-a-thon is a wonderful way to encourage your organization’s supporters to get outside with friends and family. Unlike many fundraisers, this event is not limited by location. After all, birds are everywhere, from cities to suburban neighborhoods to peaceful woodlands. To ensure that you have everything you need to organize a successful bird-a-thon, consider the following questions:

• When is the best time to host your bird-a-thon? Depending on your location, there can be different times of the year most suited to an engaging bird-a-thon. While birding can certainly take place year-round, some of the best times are during the spring and fall when birds are migrating.
• How long should your bird-a-thon last? This is ultimately up to your organization, your understanding of your supporters, and your fundraising goals! A bird-a-thon can last anywhere from 24 hours to an entire month.
• Do you have the proper fundraising software to succeed? Since you’ll primarily be generating revenue through peer-to-peer fundraising, be sure your fundraising software has the necessary features to carry out a bird-a-thon. For instance, your teams should be able to create individual fundraising pages for their sponsors to visit and make donations.
• How else can you engage supporters during the bird-a-thon? Aside from collecting contributions through peer-to-peer fundraising, consider incorporating text-to-give alongside your bird-a-thon so supporters can conveniently give through their mobile phones whenever they desire.

Birding is a well-loved hobby for many people because it allows them to appreciate their local wildlife with little more than their eyes and ears. In today’s fast-paced society, taking time away from digital screens to enjoy the outdoors is often a welcome break for many people. Bird-a-thons take this to the next level—getting out into nature and raising funds for a good cause.